A Golden Mobility Scooter Helped My Mom With Lung Cancer



Written By: Sarah Lydon

Sarah Lydon's Mother in a Golden Buzzaround XL Scooter

Creating Memories After A Cancer Diagnosis

Every November, during Lung Cancer Awareness month, I am reminded of a disease that has affected so many people, including my family. Lung Cancer is something I knew existed, but never understood completely. That is until my mom was diagnosed with Stage 3B lung cancer on February 14th, 2016, only to pass away eight short months later. When someone close to you is diagnosed with a terminal illness, you find yourself trying to create as many memories with them as possible before time runs out. And that is exactly what my mom and I did. One of my most cherished memories is the last trip we took together to Charleston, South Carolina. 

Traveling With Cancer Takes Special Planning

When I found out I would be traveling to Charleston for a work conference, I knew this would be the perfect trip for me and my mom to take together. We immediately started researching and planning all the things we would do while we were there. What we didn’t take into account in our planning was how much of a toll my mom’s cancer had taken on her body and her lungs. It was a humid summer day and we were walking to meet the carriage to start a tour of historic Charleston. We walked half a block before my mom started to have trouble breathing and we had to stop. The humid day was making it extremely difficult for her to catch her breath, so we were not able to make it to the pick-up point for the tour and had to go back to the hotel. I saw the disappointment and exhaustion in my mom’s eyes and knew I had to figure out a way for her to enjoy her time in Charleston.

A Golden Scooter Provided The Mobility My Mom Needed

While I do not work directly with the mobility division at Golden, I learned a lot about their mobility products just by being part of the Marketing team. I knew that if we could rent a travel scooter from a local Golden retailer, my mom would not skip a beat during this trip. I made a call to C.J. Copley, the Executive Vice President of Sales and Marketing and he, along with Jason Davis, the Vice President of Sales and Darrell Bradshaw, the Southeastern Vice President, immediately went to work trying to find someone who could help. Herbert’s Mobility was kind enough to let us borrow a Golden Buzzaround XL Scooter for the entire trip. I will never be able to express in words how much their kindness meant to both of us. 

A Mobility Aid Can Help Your Loved One Enjoy Life Again

As for the Buzzaround XL scooter, here’s what we were able to do because it: We were able to have one last shopping trip together. We were able to go to dinner and talk through our differences, a conversation that brought us both so much peace. We were able to browse through the Charleston City Market, picking up cookbooks and other keepsakes that would remind us of our trip. My mom was able to relax and enjoy herself. We were able to create memories that I wouldn’t trade for anything in the world.  

So if you or someone you love can relate to this story, it’s not too late to create cherished memories, even if you need a little help to do it.

Sarahs Mom in a Golden Buzzaround XL Mobility Scooter


9 Tips To Prepare For the 2nd Wave of The COVID-19 Pandemic



Written By: Anna Giannakouros

Quarantine Is Hard, Especially When You Have A Disability

MS Warrior, Blogger & Instagram Influencer Anna GiannakourosWhat a year it’s been so far! It started with negative headlines in the news and it feels like the bad news just keeps on coming as the theme of 2020.

In March, I had a bad fall on the ice and ended up dislocating and fracturing one of my fingers. A few days later our city went into a complete lockdown because of the COVID-19 pandemic and we were all forced into quarantine. All non-essential businesses were temporarily closed, we were all advised not to leave our neighborhoods, and visiting other homes was prohibited. Face masks and social distancing became obligatory and disinfectants and hand sanitizers became the new essential.

Those early days of the quarantine were hard, to say the least. Having Multiple Sclerosis, which has caused mobility issues with my legs, I rely heavily on my hands. With my hand in a cast due to the fall, I was left in a lot of pain and with only one good working limb.  For those first three weeks, I needed help to perform the most basic tasks like bathing and getting dressed. Exercise, cooking, and driving were out of the question.  It was very frustrating.

In addition to that, my entire family of five was home with the stay-home order and I felt suffocated. Anxiety and stress levels were high because of the uncertainty of the situation and the new restrictive way of life. I can honestly say it was one of the hardest periods we have gone through as a family and all of us started to show signs of depression and anxiety.

However, we gradually adapted to the situation and have come out stronger. I even decided to purchase a mobility aide to help conserve my energy and get outdoors. Read on for great tips on how to prepare and cope with the COVID road ahead. 

Be Prepared To Stay Home Again with These Tips

Fast-forward seven months, our city is now facing the second wave of COVID-19. The government has tightened the social distancing measures they had loosened over the summer. Restaurants and gyms have been temporarily closed again, and visiting other people and social gatherings are no longer permitted. The news and social media are covering different points of view and it feels like there is more divide, controversy, and frustration than ever before.

This time though, I am in a much better psychological and physical shape to deal with what is going on.

Here are some of the techniques I use to keep myself positive and to cope with stress, anxiety, and physical limitations of the current situation.  Outside of the pandemic and quarantine, these are also applicable to those of us living with a chronic illness or disability and often stuck at home or experiencing other types of limitations and depressing circumstances.

Find Your Inspiration

Listen to people that leave you feeling motivated and inspired and from whom you can learn something.  This could be anyone or anything that generates positive feelings in you. It could be a personal mentor, a religious figure, a celebrity, an athlete, a podcaster, a business entrepreneur, etc… whatever works for you.

I start every single morning watching YouTube videos or listening to audiobooks of people that inspire and energize me. It sets the tone for the day and I listen as I get ready, as well as I go about my daily tasks.

Music is also a big part of my life and is often playing in the background.  Listening to the right song can change your mood and has a positive physiological effect on your body. It stimulates different parts of your brain and releases different feel-good chemicals and hormones in your body.

Examples of videos in my YouTube library are from religious speakers like Joel Osteen, motivational speakers like Louise Hay, and compilation speeches from famous athletes and actors like Arnold Schwarzenegger or Sylvester Stallone. My most recent favorite audiobooks are “Can’t Hurt Me” by David Goggins, “Dying to Be Me” by Anita Moorjani, “Think like a Monk” by Jay Shetty, and “Super Attractor” by Gabrielle Bernstein. Examples of my current go-to upbeat songs range from “Don’t Stop Me Now” from Queen, “It’s a Beautiful Day” from U2, “Fascinated” from Company B, or “Walking on Sunshine” from Katrina and the Waves.

Find what inspires you.

Get Outside

Anna Giannakouros Outdoors with her Golden LiteRider Envy Power Wheelchair

There’s nothing worse than that feeling of being bored, stuck in the house, and not feeling motivated to move. A walk outside does wonders to clear your mind and boost the feel-good chemicals in your body. But what do you do if you’re disabled and can’t easily walk outside? Well, what I do is take my Golden Envy power wheelchair out for a ride, which has the same effect.  If I’m up to it I’ll even do a few sets of squats while I ride to get my blood pumping and muscles moving.

You don’t even have to walk or ride anywhere, just being outside sitting in the fresh air and sun does wonders for your mind and body.  The increase in oxygen helps your brain function better and gives you more energy and the sunlight gives you vitamin D and boosts your immune system.

Going for a drive is also a great way to clear your mind and get out of the house for a little bit. I’ve adapted my car so driving is fun and a breeze now and this allows me to take daily drives to clear my mind. Often I pick up a perfect coffee and enjoy it with a good book at a pleasant parking spot with a nice view.

These are simple pleasures we can always enjoy.

Follow A Routine

Following a routine keeps me feeling confident, in control, and on top of my day. I wake up relatively early every day and I prioritize what needs to be done.

I’ll usually prioritize five tasks a day. Having Multiple Sclerosis means I suffer from chronic fatigue and have limited energy and capacity to accomplish a high amount of physical or even mental tasks in a day. So, knowing my limits, I plan accordingly.

We all have our limits and having a routine with prioritized tasks allows you to focus on what’s important and not feel overwhelmed with other things. It also avoids Decision Fatigue which sometimes sets in later in the day when you reach a point of mental decision-making capacity where you just can’t think anymore.

Figure out what the best routine is for you.

Eat Well & Exercise

Anna Giannakouros exercising with her step machineEspecially now, it’s more important than ever that we eat healthy, exercise, and stay focused on feeling good. The mental and physical effects of a good diet and exercise regime on the body are only positive.

Exercising and eating well allows you to look and feel better and it gives you more energy, a clearer mind, and better sleep. It boosts your immune system.

When you exercise, your body releases endorphins which are chemicals in the body that help deal with stress, pain relief, and boost happiness.

For me, eating well, hydrating, and exercising are the most important determining factors of how I feel and hence they are my priority every single day. It became more challenging to work out regularly when the gyms closed, but I have worked around it by staying motivated and consistent, which is something we all can do.

I exercise daily, adapting exercises to my ability. I work out at home using a bench, my body weight, resistance bands, TRX bands, stretches, weights, treadmill, and a low impact step machine. I also perform online workouts adapting to my ability level. On days when my energy level is low, I concentrate on stretches and/or working out from my power chair or scooter. There’s always some movement that can be done to get those endorphins going and blood pumping in your body.

To stay motivated and inspired, I follow social media influencers in areas of health, fitness, and nutrition. I also work out with other people Anna Giannakouros Lifting Weights with Her Golden LiteRider Envy Power Chairin my small family/social bubble and this makes it fun while holding each other accountable.

To stay on track with my nutrition goals, I use a Keto mobile application to log my food. I’ve also followed a meal plan designed by a fitness professional (@bigdaddyfitness on Instagram).

Use quarantine as an opportunity to set personal health and fitness goals and to measure your progress. You don’t need a lot of equipment to do that and there’s a lot of information and tools you can access online to get started.

Discover A Hobby

There are many benefits to hobbies and we often are too busy to allow ourselves time in the day for them.  They encourage you to stop and take a break in your day.  To disconnect from everything for a little while and relax.  This helps reduce stress and clear your mind. They also allow you to exercise your creative side and explore different talents. Quarantine is as good a time as ever to enjoy or discover new hobbies.

In the past couple of years as I dealt with mobility issues, I had to come up with different ways to pass the time that didn’t involve too much movement. So my hobbies don’t involve a lot of body movement, and that’s ok. I enjoy jigsaw puzzles, painting, reading, writing, and watching movies and TV series. My latest Netflix binges that I recommend are “Cobra Kai”, “Emily in Paris”, and “The Haunting of Bly Manor”.  I also recently enjoyed some classic movies on Netflix like “Gone with the Wind” and “Breakfast at Tiffany’s”.

Connect With People

The most challenging part of quarantine is the loss of human contact and connection, especially for people living alone. We must try and compensate for the lack of physical connection by working on the mental connection. Find a way to stay in touch with the people you love and whose company you enjoy using social distancing, technology (zoom, skype, etc), or the phone.

What I have been doing from March to help cope with this is a lot of drive-bys. I visit my friends and family by driving by their homes and we have a chance to connect outside while I remain in the car. I’ve met my friends in parking lots and we each enjoy a coffee from our cars with the windows rolled down so that we can communicate. I sometimes meet up with friends and family and we walk outside together and/or with our dogs. Texting, group chats, and social media outlets are other ways I stay in daily communication and connection with other people.

Keep in mind, though, that it’s also very important that you surround yourself and engage with people who make you feel good. Avoid people who are negative and may bring you down.  A good way to gauge this is to ask yourself how you feel after engaging with a particular person. If you don’t feel the same or better afterward, avoid those people.

Surround yourself and engage with positive like-minded people.

Change Your Mindset

Anna Giannakouros Using An Exercise Band with her Golden LiteRider Envy Power Chair

We all get into depressing thought patterns sometimes and often it’s for very valid reasons, whether physical or psychological.  Clinical depression aside, it’s important to remind ourselves that these are just thoughts and that there’s always something we can do to change our mindset or the situation.

I’ve learned to recognize feelings of depression, fatigue, boredom, or agitation as they begin to arise in my body and I take action to rectify them before I get to a point where I get overwhelmed by them.  I follow the tips I’ve mentioned above. Sometimes it’s as easy as taking a little break or stepping out of the house to clear my mind. Other times it’s related to hunger or dehydration and after I replenish I feel much better. Other times it’s related to lack of movement and after some exercise, I feel better. Sometimes, a negative thought gets stuck in my head on repeat; and once I recognize that, I refocus my mind to let it go and focus on positive thoughts and that helps me feel better

When you feel yourself in a negative place understand that you can be in control of it and make a conscious effort to get yourself out of it.  Take action. Reach out to another person. Reach for a better feeling or thought.  It works.

Focus on What Can Control

It’s been a crazy year, sometimes surreal and scary. We all wonder how long this pandemic will last and when life will get back to normal again? These things are still unknown.

Focus on what is under your control and what you can do to help your situation and let go of worrying about the things you cannot control. Use your energy to better yourself during these challenging times and to come out stronger on the other side.

Get Professional Help If Needed

Please make sure to take care of yourself. Be on the lookout for signs of depression. If these tips no longer seem to be working for you, contact a professional to get the help you need during these difficult times. 

If you need help finding treatment, call the Substance Abuse and Mental Health Services Administration (SAMHSA) National Helpline, 1-800-662-HELP (4357), (also known as the Treatment Referral Routing Service) or TTY: 1-800-487-4889. It is a confidential, free, 24-hour-a-day, 365-day-a-year, information service, in English and Spanish, for individuals and family members facing mental and/or substance use disorders. This service provides referrals to local treatment facilities, support groups, and community-based organizations. Callers can also order free publications and other information. You can also visit the online treatment locators.

 

 

 

 

 

 


Golden Technologies’ Veterans Virtual 5K Fundraiser



Golden Veterans Virtual 5K Fundraiser For Semper Fi & America's Fund

 

Golden Technologies is excited to announce our first-ever Veterans Virtual 5K! You can help support our veterans, too, by donating and/or joining Golden’s Race Team to benefit the Semper Fi & America’s Fund. Bike, walk, run, scoot, or wheelchair your way to help our deserving veterans in need! Choose to complete the race anytime, any way, any distance you like through November 8th, 2020 and you’ll receive a medal from the Semper Fi & America’s Fund. Register for the Veterans Virtual 5K on our Team Page: https://runsignup.com/goldentech. You will need to click on “Become a Fundraiser” to join the Golden Technologies Team. 

Make sure to post your photos and selfies to #GoldenVetDay5K, Facebook message them to @GoldenTechnologies or email them to marketing@goldentech.com.       

The Semper Fi & America’s Fund, a 501(c)(3) nonprofit, is one of America’s highest-rated charities, dedicated to providing urgently needed resources and support for combat wounded, critically ill, and catastrophically injured members of the U.S. Armed Forces and their families. The charity was created in 2003, by a group of dedicated military spouses at Camp Pendleton who began organizing ‘welcome home’ activities for the first wave of wounded Service members returning from Iraq. To date, they’ve assisted over 25,000 Service members and are one of only two veteran Nonprofits with an A+ rating from CharityWatch

Let’s give back to our vets by fundraising for this worthy cause! Please donate or register for the Veterans Virtual 5K today.


MS Warrior: Living My Best Life Possible



Written By Anna Giannakouros

Anna In Her Golden LiteRider Envy Power Wheelchair

Never, in a million years, would I have expected to be disabled at the age of 45. Even after being diagnosed with Multiple Sclerosis 11 years ago, I never imagined it would come to this. My frame of mind was that I was a healthy, strong fighter determined to beat the odds and do whatever it took to beat this. Through diet, exercise, lifestyle changes, medication, top of the line newest treatments (some experimental), and sheer will alone, I would be victorious. And for many years, I was, or at least I thought I was.

Living with MS Disability

Five years ago my life shifted and the disease gained momentum. Despite my best efforts, it knocked me down like a tsunami. I keep getting back up each time, but so far the waves have been relentless and they just keep coming. It feels like just when I recover from the last blow and adapt to a new normal, another one comes out of nowhere and knocks me over again and I’m like: really?! Haven’t I had enough? How far will this go?

Life humbles you. You learn that there are things that are not always in your control. That life isn’t always fair. That nothing is really guaranteed.

I’ve also learned, though, that you may not always be in control of what happens to you, but you can always control your reaction to what is happening. Living with MS disability is hard physically and emotionally and in some ways it feels like every day is a battle. But I won’t let this battle define me or get the best of me. There are other things I can focus on and so many blessings in my life I can celebrate. Every single day I make a choice that I will live my best life possible in this body that I have been gifted, despite its limitations. I see every day as a gift and an opportunity to be happy. I’ve made the decision that no matter what life throws my way, I will adapt and overcome it. I’ll never stop making goals for myself and persevering even though it feels harder to accomplish things than it was before. Being disabled has opened my eyes to what is truly important in life and allows me to better appreciate the things that really matter.

Give Yourself Grace with a Mobility Aid

It takes courage to accept that you need a mobility aid and to do it with grace Anna with a Cane Next to her Golden LiteRider Envy Power Chairand style. In some ways, especially with a progressive disease, it feels like a step in the wrong direction. But it isn’t. It’s adapting to a circumstance so that you can remain successful and able in your life. There is no shame in accepting help when you need it and mobility aids are amazing inventions. They are gifts of independence. They are a means to an end.

My first mobility aid purchases were canes; then walking sticks; then a rollator/transport chair; a crutch; walkers; scooters; and most recently a Golden LiteRider Envy power chair. I chose aids that look cool and fit my personality. I name them and decorate them with stickers and other accessories staying true to my personality which is cool and fun. These devices empower me and facilitate my life and I’m very fortunate to have access to them.

Discover Your Inner Strength

It’s easy to give up and throw in the towel when you feel something is too difficult to endure. Real strength comes when you know the tsunami is coming and you still face it head on knowing you are probably really going to take a hit. I feel like with each step in this journey I’ve become a much stronger and resilient person and I now realize that being victorious and beating this doesn’t necessarily mean my walking with ease again. It means my living an amazing life no matter what the circumstance is. It means my learning to swim in the waves.

 


Why Your Business Should Advertise on Facebook



Written By: Jackie Caraballo

Facebook Ads for Your Business Page

 

 

How Useful Is Facebook Advertising?

Are you consistently creating social media posts, but not getting many likes, comments or shares? That’s because Facebook has made it very difficult for its users to view Business page posts unless they purchase advertising. And if you’re not advertising your business on Facebook, you are missing out on a huge amount of traffic to your page and/or website and potential revenue. According to Facebook Business, now over 2.7 billion people use Facebook each month. That’s over a quarter of the world’s entire population. And they’re using Facebook almost every single day. 

Forbes reported that although television revenue from ads increased by 7.1% in January 2018, digital ad revenue was more than double that, at 16.8%. Even more surprising is that there was still a marked increase in digital ad revenue, with the most spending on Facebook, despite the platform’s problems with fake news and changing its news feed algorithm to favor posts from users’ friends and family over businesses. The statistics are too high to ignore. Facebook has become so ingrained in users’ lives, that it’s difficult for them to stop using the platform. Unfortunately for businesses, organic post engagement has dropped significantly since 2017. A business might organically only reach 2% of its targeted audience. However, paying for a targeted Facebook ad will overcome this obstacle. At Golden Technologies, we’ve been able to dramatically increase our Facebook post reach with a significant ROI. 

 

The Best Way To Create Facebook Ads

Now that you know the stats, here’s how you get started. A Facebook ad will not use the same techniques as pay per click (PPC) advertising, but instead, calls for more classic creative marketing methods. Think about when you are checking your own personal Facebook feed. If you’re just relaxing, checking to see what your friends are up to, do you take more than two seconds to realize the post is an ad, and then just scroll right past it in your feed? I know that’s what I do, unless an ad is so engaging that it makes me stop scrolling and watch the video or read the compelling story. Now think about whether you’re a professional in marketing or advertising with years of experience and training, who can create an ad that will not only get a second glance, but make the viewer actually buy your product. If that’s not you, then you should consider either using the content that Golden Technologies’ marketing team creates for you or hiring a professional digital marketing agency to help you craft a creative, engaging Facebook ad. 

 

Videos Make the Best Content

The best type of ad is a Facebook video ad. It’s the most compelling way to increase user engagement. But whether it’s a video, photo, or story, you have to make sure your ad is visually stimulating, thought-provoking, and, frankly, helpful, to get the user’s attention. This will then drive viewers to your website, which is, of course, full of riveting content, resulting in the purchasing of your product or service, and, (gasp!) even sharing your ad or website with others. 

 

Facebook Will Retarget Your Website Visitors

Facebook, and social media in general, have an edge when it comes to marketing. Have you ever Googled something, and then went on Facebook and sure enough, there was an ad for exactly that same search term? BIG BROTHER IS WATCHING YOU! Just kidding. What you’ve actually experienced is called retargeting. And Facebook is the king of retargeting. How it works is, when you visit a website, but do not purchase from or contact that site, a cookie that is set in your browser and Facebook will then automatically pop an ad from that same business in your feed to try to re-engage with you. As creepy as it may seem (sometimes I swear I just talked about something and a Facebook ad pops up—you’re not listening to our conversations, right Mark Zuckerberg??), this type of advertising is a big deal for businesses. The Search Engine Journal reports that, “a mere 2% of people actually convert to becoming a sale the first time they land on your webpage.” However, bringing them back a second time around, after they’ve had more time to think about your business or product, users are more likely to then convert on your site. But wait, it gets better: through Facebook’s use of retargeting, an ad on Facebook will ultimately drive more traffic to your Facebook page or website. More traffic will, in turn, boost your search engine rankings, and bring in even more traffic, and if you have good content, then you will get more conversions, AKA sales.

 

Facebook Ads Are Affordable

Another reason Facebook ads are so great, is that they really aren’t very expensive. You can spend as little as $1 a day for your ad. Small businesses have the opportunity to target their audience just as much as larger businesses. Plus, you can measure your results in real time and instantly see if your advertising strategy is working or if you need to make changes. You can also save money by cutting out other ad campaigns, such as on television, where customers are frequently fast-forwarding through commercials when they DVR a show, anyway. I’m pretty sure during the Super Bowl is the only time most people actually want to watch commercials. 

 

Social Media Ads Can Go Viral

A viral ad may not always be the goal, but it is an amazing perk that no other advertising outlet can offer. It’s basically worldwide advertising at a fraction of the cost, and unlike the lottery, you have the ability to determine if you win. The good news is that this digital equivalent to the holy grail is attainable. All you have to do is think outside the box and create an ad so good, that it is shared organically across social media and viewed by millions. Easy, right? Well, that’s also where Golden can help. We’re constantly searching for heart-warming and special stories about how our products help our customers. If you know of an amazing story, please share it with us and we will create a video or blog post featuring Golden products for you. 

 

Advertise on Multiple Social Media Platforms

Businesses can’t afford not to go digital. A company today must have an engaging, optimized website that’s mobile-friendly, and have a strong social media presence. By the way, we’re not recommending that you advertise only on Facebook. Golden recommends advertising across social media with Instagram as the next best choice for ad placement. Don’t miss out on the largest social communities in the world. Most of your competitors already are advertising on Facebook and Instagram, or they will be in the very new future. Most importantly, it’s crucial that your social media page or website has great content to backup your engaging ad. Otherwise, your visitor will most likely leave your site without converting. 

 

Need Help Creating Your First Facebook Ad?

Stay tuned for a FREE Golden Webinar for retailers on August 20th, 2020 at 2:00 p.m. EST* with step-by-step directions on how to create a Facebook post using Golden content and then how to “Boost” your posts to reach a larger audience in your local area! If you’re a Golden Retailer, join our Golden Dealer Insider Facebook Group for all the latest inside information!

 

*Please note that the time has changed from 3:00 p.m. EST to 2:00 p.m. EST.

 


Jack’s Chairs



 

How the Right Lift Recliner Brought Joy & Music Back to Jack Briseno’s Life

As he fought an arduous battle against stage 4 cancer, Jack Briseno of Naperville, Illinois, held tightly onto several things that gave him strength in his fight. His family, friends, and music played an important role during his time battling the disease, but another quite unexpected source of comfort made the journey a much more peaceful and smooth one: Jack became the proud owner of five different Golden Technologies lift chairs. Both he and his wife, Kathy, credit them with giving quality to the last years of his life.

It was from one of those chairs—one that stayed at a local restaurant and bar where he emceed a music night—that Jack often shared one of his life mottos.

“At the end of the evening he would tell everyone, ‘These are the good old days.’ That was his line,” Kathy Briseno said.

Rich Moore, owner of Shanahan’s Food and Spirits in Woodbridge, said that Jack would often feel too bad to perform from the stage. But he’d always end the evening on a high note.

“When it was time for him to say a few words, I would hand the mic back to him, and he would close up the show with his favorite line, ‘These are the good old days,’” Moore said. “But it was hard to see him smile and close his eyes when he wasn’t feeling good.”

 

Alex Anderson with Golden lift recliners at Oswalds Pharmacy
Alex Anderson with Golden lift recliners at Oswalds Pharmacy.

 

Search For Comfort

Jack Briseno’s cancer diagnosis progressed quickly to a point where he couldn’t sit or sleep comfortably, and his wife knew something had to be done about the situation.

“As the years went on, it got progressively worse, went into his bones, and it was very difficult for him to sit comfortably. Jack couldn’t get in and out of our bed anymore,” Briseno said.

She visited a furniture store and purchased a lift chair, but they quickly discovered it wasn’t the answer. “We were excited because we thought it was something that Jack was going to be comfortable in, but once we got it home, we realized it didn’t fit him. His feet didn’t touch the ground,” she said. “We really just didn’t know how this was going to work for him.”

The answer came in the form of the 143-year-old Oswald’s Pharmacy in downtown Naperville, where Alex Anderson first showed the Brisenos its collection of Golden power lift recliners.

When she saw these chairs and saw what they could do, she was pretty disappointed with her previous purchase,” said Anderson, who is a sixth-generation owner at Oswald’s.

Briseno said she was immediately impressed with the selections and the options at the store. She was equally impressed with the knowledgeable staff.

“I realized that there were people who knew something about a product and weren’t just selling a chair. It was the fit that was the most important thing, and we spent hours there with Alex letting Jack try out chairs, explaining the products.

“When Jack sat on this chair, he really did cry,” she said. And that was the first chair purchase.

 

 

Jack’s Lift Chair Collection

Jack's Cabin Golden Lift ReclinerThat wasn’t the last Golden lift recliner the family purchased—not even close. The Brisenos purchased their second lift recliner for a vacation cabin in Whitewater, Wisconsin.

“Jack wasn’t able to go there, and it was one of his favorite places to go,” Briseno said. “It wasn’t comfortable to be on a couch, and he couldn’t sleep in a bed there. So, I got the idea to find out if we could buy a chair and send it up to Wisconsin.”

A few months later, she went back to Oswald’s to add to her purchase. She had decided that they needed a lift recliner on every level so that Jack could sleep in an upstairs bedroom if he wished. Also, especially important, was a chair in the basement, where Jack loved to have parties with music.

“She had chairs on every floor, which we just thought was really cool and the first time we’ve ever seen that for a customer,” Anderson said.

Having a Golden lift recliner in every area of the home was a truly freeing experience, according to Briseno. The ability to recline, rest, and sleep in any location gave her husband freedom and peace of mind.

“The chair gave him some freedom. He would say things like it saved his life,” she said. “He couldn’t believe how comfortable he felt, that he’d be able to sleep, and how his back didn’t hurt when he was in the chair.”

 

 

Kathy Briseno in the Golden Lift Recliner in her home
Kathy Briseno in the Golden Lift Recliner in her home

 

For the Love of Music & Friendship

When he was in good health, Jack often spent up to five evenings each week at Shanahan’s.

Photograph of Kathy and Jack Briseno
Photograph of Kathy and Jack Briseno.

He would listen to the band playing, and he would regularly become the Master of Ceremonies for the night’s entertainment. As his health deteriorated, however, visits to his favorite bar became less common.

“Truthfully, a lot of times people came because Jack was emcee. It would just be an amazing night of music—standing room only.” Briseno recalled. “But then he wasn’t even making it more than five minutes a week, or at all. He had a pillow, a blanket, and there were times we’d bring a canvas director’s chair. But nothing was comfortable, and I was like, ‘We have to do something’.”

Oswald’s James Hiltenbrand said it was the one and only time his store installed a lift chair in a bar—but that it perfectly exemplified how Golden products enhance every aspect of a customer’s life.

Family friend and fellow music lover, Donna Rice, reiterated that the move of the chair to Shanahan’s made a huge difference to the Brisenos. It also allowed the friends to have more time together.

“Because Kathy brought a chair here and because Rich made room for this chair for Jack, [he] could be here on Wednesdays and Thursdays, and he could endure the pain, and he could stay in his seat,” Rice said. “He would be able to enjoy the music, and selfishly, we would be able to enjoy him. As far as that chair goes, it paid for itself 100 times over because Jack was able to be with us.”

 

Jack Briseno in his Golden lift recliner at Shanahan's Food and Spirits

 

The Lift Chair Legacy Continues

Jack’s legacy lives on in the memories the chair at Shanahan’s evokes for his friends and other regular customers.

“If you look at that chair, you’re like, it’s Jack in a chair form because all those memories start flooding back about him,” Rice said. “About how kind he was, how thoughtful he was, how he was the type of person that made you laugh, and think about not sweating the small stuff and to enjoy the moment. That was Jack. He lives on.”

And the importance of lift recliners in Jack’s cancer battle lives on in the way it has affected others around him.

His wife recently had surgery for thyroid cancer, and when she talked to doctors about how to handle getting out of bed after having her thyroid removed, she immediately realized that a Golden chair would help her in her recovery.

Vietnam Veteran in Golden Lift Recliner
Kathy Briseno donated one of Jack’s lift chairs to Vietnam Veteran, Wayne Millian, who is on dialysis.

“I came home and I looked at the chair, and I’m like, I know where I’m sleeping. Probably for two, three weeks, I stayed in the lift chair,” she said. “It lifted me up, I didn’t have to put any strain on myself, and I knew what Jack meant. Being able to press a button and have it just lift me up, so there was no strain or anything, and I understood what Jack meant in regards to how important it was to have something like this for us.”

Briseno said that Golden lift chairs have also helped their daughter during an uncomfortable pregnancy, and have also benefitted a volunteer veterans’ group Jack believed in.

The benefits that the Golden lift recliners provided to Jack Briseno—and for those around him—were truly immeasurable. His wife said that all of the chairs in Jack’s life made his last days truly good.

“I wish Jack could be in this chair now. Who’s ever heard of anyone having five chairs?” she said. “I mean, they’re not [inexpensive]. I knew it would make his life better, and so I wanted that for him. What mattered was that he was comfortable.”

 

Jack's Friends and Wife with Lift Chair At Shanahan's Food & Spirits

 

 

 

 


Golden Emerges From COVID-19 Pandemic Stronger Than Ever



Sewing Machine Operators at Golden Technologies

 

A Pennsylvania Essential Business

As a home medical equipment manufacturer, Golden Technologies was fortunate to be deemed an essential business by the state of Pennsylvania and allowed to remain open through the COVID-19 pandemic. In order to protect its workers, Golden hired a special cleaning service to disinfect the factory and all facilities, added plastic barriers between each sewing machine operator, extended its production line so that all workers are at least six feet apart, and has maintained social distancing throughout its buildings. The company, however, did have its share of setbacks as many of its retailers were forced to close their doors and sales were down in mid-to-late March, and unfortunately, Golden had to reduce its staff. 

 

Bob Phibbs The Retail Doctor

 

But When The Going Gets Tough…The Tough Start Training!

Despite these challenges, the Golden team decided to make the most of this unprecedented situation and set forth with team-building training sessions on Zoom and social media. The team also made a dedicated effort to remain in constant communication with their retailers, providing them with free online social media training sessions, expert sales strategy advice from Bob Phibbs The Retail Doctor on how to re-open and train their retail staff to operate during these uncertain times, as well as online Service Tech Training. 

 

Golden Team On Friday Tie Day

 

A One-Of-A-Kind Team

Not only has our Golden team been working harder than ever to become more tech savvy and meet our sales goals, they also came closer together as a team. We prayed for one another’s family members and each other, shared personal stories and show-and-tells, held Zoom tie-wearing surprises, always encouraged and showed gratitude for one another, and even made and donated masks to the Geisinger Health system, local manufacturers, and many others in need across the country. 

 

Golden Donates Masks To Local Manufacturers

 

The COVID-19 Pandemic Made Our Company Stronger

Now that it seems the worst is over, Golden is thrilled to report that for the past few weeks, we have been exceeding our sales goals over last year and we have brought back most of our furloughed workers! Our dedicated team really stepped up and came together to emerge even stronger than we were before. We truly thank all of our retailers for their continued support and partnershipwe are looking forward to an amazing Golden year ahead! 


Golden Retailers Receive Expert Sales Training to Combat COVID-19 Effects



 

Today, Golden retailers had the opportunity to hear directly from one of the nation’s top small business consultants about how to approach sales in the post-COVID-19 era. Golden hosted the free webinar, “Reboot Your Retail Strategy,” featuring Bob Phibbs, The Retail Doctor, who spoke to the specific needs of the home medical equipment industry and gave them his prescription for success. This webinar is one facet of Golden’s new digital initiative created in response to the current economic climate.

“We recognize that our retailers are operating in unchartered territory during this pandemic and we want to help them succeed in their recovery and beyond by providing access to expert guidance, along with new sales and marketing tools,” said C.J. Copley, Executive Vice President of Sales & Marketing. Offering The Retail Doctor’s presentation is a continuation of the type of proactive leadership stance Golden has taken since stay-at-home orders derailed businesses nationwide.”

In response to the time of COVID-19 challenging retailing like never before, Bob Phibbs told Golden retailers to focus on the positive opportunities ahead. During the webinar, retailers learned how store operations have to change, how to market themselves – including the do’s and don’ts of Facebook Live, and how to get the right mindset to not just survive but to win as stores re-open.

Phibbs told them plainly, “You’re going to have to sell your way out of this. The old “asked and answered” retail is dying, you need to care for shoppers and not wait on them. We’ve all had our trust broken. Retailers will need to develop a professional retail salesperson who can engage a cautious shopper, develop authentic rapport, be able to compare and contrast, and make the sale. Anything less just won’t due in this new retail environment.”

Bob Phibbs, The Retail Doctor, is a popular motivational speaker and small business Consultant who has transformed thousands of businesses throughout the world with his straightforward, proven advice.

Golden plans on continuing to develop and provide their retailers with digital tools to encourage sales as retail’s “new normal” is established.

 


Golden Expands Overstock Inventory for Retailers To Thank Healthcare Heroes by Offering Deep Discounts



Golden thanks healthcare & community workers with a special discount on power recliners

Home medical equipment (HME) manufacturer, Golden Technologies, is supporting its retailers in every way possible as the financial effects of the COVID-19 impact continue to strain businesses around the globe. Like many healthcare professionals, HME suppliers are also on the front lines fighting the Coronavirus, keeping their customers safe with no contact deliveries of lift chairs, hospital beds, oxygen and more. As a way to show their appreciation for braving the virus, Golden is offering deep discounts on select power lift recliners.

“Golden would like to say thank you to our nation’s healthcare heroes – doctors, nurses, respiratory therapists, first responders, as well as our HME retailers and their employees – for their unselfish acts to continue working and helping those with medical necessities throughout this crisis. We would also like to thank the many food handlers, grocery store and trucking employees, and all others whose work is so vital to all of us,” said Rich Golden, President & CEO of Golden Technologies. “Our way of showing that we care about their health and wellness is to offer our retailers a significant discount on a special inventory of power recliners with the expectation that the savings are passed onto the individual healthcare providers and other essential employees in their local community,” he added.

As part of a community outreach effort in response to the pandemic, Golden greatly expanded their overstock inventory with over 500 power recliners of varying models, sizes, fabrics, colors and patented technologies to create a special hero program to be used by brick and mortar HME retailers to thank their employees and community members. This inventory includes Golden’s most popular power recliner, The Cloud™ PR510 – the number one selling lift chair in the industry – as well as several chairs featuring their patented Twilight positioning technology and Value Series recliner models. Twilight technology offers a feeling of weightlessness and the healthy benefit of being able to elevate the feet above the heart for improved circulation. Some of the power recliners are available in Brisa®, Golden’s luxurious, breathable performance fabric and other high-performance fabrics. There is something for everyone in the hero collection.

“Golden salutes our courageous healthcare professionals and all front line employees. We want to offer them the most comfortable seat in the house at an affordable price so when they return home they can put their feet up and enjoy some well-deserved time to rejuvenate,” added Golden.

The special discount offer is available until April 30, 2020, while supplies last. Visit our Dealer Locator to find a local Golden retailer near you.


Golden’s Receives 5-Year Department of Veterans Affairs Contract for Mobility Products



Golden Technologies logo

 

Golden Technologies was recently notified by the Department of Veterans Affairs (VA) of their intent to exercise the second option year of their current five-year contract, which runs through April of 2023 to supply mobility products. Golden proudly provides power scooters across the VA nationwide to enhance the quality of life for Veterans and allow them the freedom of movement and independence they so deserve.

“It is unprecedented for the VA to commit fully to a five-year contract, which normally is reviewed and approved year by year on an annual basis. We are humbled and honored to continue to provide top of the line power mobility equipment to our Veterans,” said Rich Golden, CEO of Golden Technologies. “Our Companion GC240 and GC340 power scooters allow them to access medical care and perform necessary tasks at home and in community environments that are so important to maintaining independence in their daily life,” he added.

“We are extremely proud of our long-standing relationship and the reputation we have built with the Department of Veterans Affairs. It is a great honor to not only have been awarded the Nationwide Scooter Contracts, but to be assured – especially during these challenging times – that they are confident in Golden and counting on us to provide scooters to our nation’s Veterans through 2023,” said Donna Payer, VA National Account Director.

Golden was awarded their first nationwide scooter contract by the VA in 2003 for the categories of Mid-size 3-Wheel and Full-size 3-Wheel Scooters. The Companion GC240 and GC340 power scooters are the Golden models provided to our Veterans. The period of performance for the contract will end in April 2023.

 

Learn more about Golden Technologies.