Golden Retailers Receive Expert Sales Training to Combat COVID-19 Effects


Today, Golden retailers had the opportunity to hear directly from one of the nation’s top small business consultants about how to approach sales in the post-COVID-19 era. Golden hosted the free webinar, “Reboot Your Retail Strategy,” featuring Bob Phibbs, The Retail Doctor, who spoke to the specific needs of the home medical equipment industry and gave them his prescription for success. This webinar is one facet of Golden’s new digital initiative created in response to the current economic climate.

“We recognize that our retailers are operating in unchartered territory during this pandemic and we want to help them succeed in their recovery and beyond by providing access to expert guidance, along with new sales and marketing tools,” said C.J. Copley, Executive Vice President of Sales & Marketing. Offering The Retail Doctor’s presentation is a continuation of the type of proactive leadership stance Golden has taken since stay-at-home orders derailed businesses nationwide.”

In response to the time of COVID-19 challenging retailing like never before, Bob Phibbs told Golden retailers to focus on the positive opportunities ahead. During the webinar, retailers learned how store operations have to change, how to market themselves – including the do’s and don’ts of Facebook Live, and how to get the right mindset to not just survive but to win as stores re-open.

Phibbs told them plainly, “You’re going to have to sell your way out of this. The old “asked and answered” retail is dying, you need to care for shoppers and not wait on them. We’ve all had our trust broken. Retailers will need to develop a professional retail salesperson who can engage a cautious shopper, develop authentic rapport, be able to compare and contrast, and make the sale. Anything less just won’t due in this new retail environment.”

Bob Phibbs, The Retail Doctor, is a popular motivational speaker and small business Consultant who has transformed thousands of businesses throughout the world with his straightforward, proven advice.

Golden plans on continuing to develop and provide their retailers with digital tools to encourage sales as retail’s “new normal” is established.